For the launch of their new C63 Sealander watch, British watch brand, Christopher Ward, combined forces with another British design icon, Land Rover, to build a campaign around authenticity, adventure and standout quality.

Somerset-based Arkonik source original Land Rover Defender chassis and give them a contemporary twist, overhauling engines, wheels and interiors, basically everything, before re-spraying them and selling them on.

The workmanship and craft in producing both an incredibly-accurate, Swiss-made timepiece like Christopher Ward's watches, coupled harmoniously with Arkonik's interpretation of a great British classic.

As well as for use on websites and social media, the images became part of a lookbook and in Christopher Ward's in-house magazine, designed and produced by Hello, 'Loupe'.

Client: Christopher Ward x Arkonik

Agency: Hello

Art director: Sam Burn

Production: Hello

Retouching: In-house