MullenLowe Group UK were instructed to make a new film by the Cabinet Office of HM Government in an effort to implore the people of the UK to protect themselves, and each other, against the spread of the COVID-19 coronavirus.

Working through TV production company Knucklehead, film maker Max Fisher directed the spot which appeared on national television channels and I shot the print campaign alongside his crew, with the images being used widely in newspaper print, and in various out of home sites around the UK.

Client: HM Government / NHS

Agency: MullenLowe Group UK

Art director: Laila Milborrow

Production: Another & Knucklehead

Retouching: In-house