What better way to explore the lush British countryside than by travelling far and wide to visit a wide array of fruit and vegetable farmers.

From apples and tomatoes in Ash in Kent, Jersey Royal potatoes on the wonderful isle of Jersey, beautiful strawberries in Stafford in the midlands and root veg, carrots and parsnips, on the Norfolk-Suffolk borders. It's always an absolute privilege to meet the farmers, wander their land and hear about the various processes involved in growing the perfect produce.

Client: Lidl UK

Art director: Ali Davidson