As the global pandemic still rages throughout the world, the UK government and the NHS continue to remind us of the importance of wearing masks, washing our hands and opening windows in order to stem the spread of the COVID-19 coronavirus.

MullenLowe commissioned me to shoot the print campaign to run alongside a national TV advert. The images were used widely online and across national British newspaper press, having been created alongside Knucklehead directors, Ben and Joe Dempsey.

Client: HM Government / NHS

Agency: MullenLowe Group UK

Art director: Jon Morgan and Bertie Rapkin

Production: Another & Knucklehead

Retouching: In-house