Square & Fair
American card-payment system, Square have upgraded their hardware, producing a new 'Terminal'. The device can be used wirelessly, allowing business owners to take payments and print receipts from anywhere, using just the one platform, doing away with the need to connect to a third-party smartphone.
Two new businesses were chosen to take centre stage, placing the Terminal in everyday use, Turkish restaurant Yamabahçe and jeweller The Alkemistry, both situated in central London. I was very happy to have been commissioned by Gyro again this year to produce the digital and print elements for a new campaign to document the locations as well as help launch the Terminal itself.
The two new locations were once again shot by director Rob Sanders and have been reworked into the hugely-successful TV advert from last year, Thing-Ummy-Bob. The full 50 second 'Square and Fair' advert can be seen here, and the two 15 second individual films for the new locations can be seen here and here.
I shot additional, supporting imagery that shows the Terminal being used in context, with some of the images now being used on Square's Instagram feed and website, viewable here.