A day spent in the very heart of mid-Wales for Fabric, a British cycling accessories company.

Creating a small bank of new imagery to showcase the supremely well crafted products that Fabric sell, we dodged rain showers and icy winds to chase a solid collection of riders around the lakes and hills near Llandovery and Llyn Brianne.

Thanks to Fiona May, Beth Hodge, Steve Revill-Darton and Rob Quirk for their unwavering commitment to the cause, it had its moments on that day...

Client: Fabric

AD: James Hoppe