For the release of BNP Paribas' new charge card, aimed at young adults, Publicis played on the proverb that parents often bestow on their children; "It's your money, do what you want with it".

Creating a new poster and online campaign, we cast characters with a certain quirkiness who have taken that adage in a very literal manner.

From casting llamas, trying on numerous space-suits, sourcing a life-size Elvis, closing streets and having cars towed, this shoot ranged from the sublime to the ridiculous. And was excellent fun to work on!

The images were constructed in both Brussels and Antwerp with the help of an excellent production team.

Client: BNP Paribas Fortis

Agency: Publicis

ADs: Catheline Leroy and Eva De Jonckheere

Production: Initials LA

Retouching: Fred Dupont at Publicis

  • BNP Paribas Fortis