Rugby is a complex blend of power, precision and performance. As with all full-contact sports, the correct equipment and apparel is fundamental to player safety.

Paying careful attention to this, Canterbury offer a range of player-specific boots, crafted for the individual athlete's requirements, based on the position in which they play.

By singling out 5 key roles on the pitch, the campaign centres on the primary actions of the players, the relevant functions and particular features of each corresponding boot.

Working closely with players from Canterbury-sponsored Moseley Rugby Club in Birmingham, we set the lights and waited for night to fall, recreating the intensity and focus of an evening training session.

Client: Canterbury of New Zealand

Agency: Pentland

AD: Phil Arthur

Production: Still Productions

Retouching: Dave Andrews at Phoenix Bespoke

  • Canterbury Rugby