The European Milk Forum, working closely with advertising agency darw!n, selected two well-known Belgian athletes to take centre stage in their latest campaign.

Two new TV spots, focusing on decathlete Thomas Van der Plaetsen and Olympic medal-winning sailor Evi Van Acker, tell the story, for which I was chosen to shoot the concurrent print adverts.

The narrative follows two energetic children playing the roles of the athletes as their younger selves. Many glasses of milk later, young Thomas and Evi are seen to evolve into the champions they would eventually become.

Client: European Milk Forum

Agency: darw!n BBDO

AD: Bart Welkenhuysen

Production: Initials LA

Retouching: Sieg at The Machine

  • European Milk Forum