For the launch of the Fuelband Second Edition, Nike suggested interesting locations around London, where participants could earn NikeFuel Points.
Through pinpointing various situations, coupled with specific activities, I shot a range of different sports which were brought together to build the NikeFuel Guide.
The campaign aims to excite Fuelband users into trying a range of new and diverse sports, recommending intriguing and unusual settings throughout the capital.
AD: Max Chanan
Production: Alex Hill