If you like sport, but you also have a bit of a penchant for beer, then this is the tipple for you...

Belgian brewery powerhouse, Jupiler, have created a new, modern beer with half the calorie content of standard beers, with the focus of their new advertising campaign being a youthful, energetic audience.

I shot a young woman during a cross fit class and guy during his long morning run for two billboard posters that were displayed widely throughout Belgium.

Client: Jupiler

Agency: TBWA Brussels

AD: David Maertens

Production: Initials LA

Retouching: The Forge

  • Jupiler Pure Blonde