For the launch of the Fuelband Second Edition, Nike suggested interesting locations around London, where participants could earn NikeFuel Points.

Through pinpointing various situations, coupled with specific activities, I shot a range of different sports which were brought together to build the NikeFuel Guide.

The campaign aims to excite Fuelband users into trying a range of new and diverse sports, recommending intriguing and unusual settings throughout the capital.

Client: Nike

Agency: AKQA

Art director: Max Chanan

Production: Alex Hill