Design agency HarrimanSteel approached me to collaborate on a project for Nike, involving members of Run Dem Crew.
Coinciding with the 40th anniversary of the Cortez trainer and Windrunner jacket, we depicted scenes in which young runners were photographed wearing the Nike apparel, as if pre or post run.
The images will display in various Central and Eastern European cities as poster advertisements, in-store and across social media sites.
Within each city, Nike hosted the country's national 10K race. The images appeared simultaneously on billboards to ignite and excite interest in the launch of the clothing.
AD: Manuela Wyss
CD: Nick Steel
Production: Locate Productions
Retouching: Dave Andrews at Phoenix Bespoke