The Run Dem Crew Youngers are a subsidiary of East London’s running community, Run Dem Crew. The project oversees the development and transition of 13 young people on their journey ‘From Sofa to Finish Line’.

I documented various stages in their training and made up part of the mentoring team over the 16 week program.

The result is a book of information and images aimed at helping young people start running, or build a comfortable and regular training schedule for themselves.

Client: Nike

AD: Ruth Hooper