Hotpod offers Vinyasa yoga in an inflatable pod, heated to 37 degrees, which is filled with warm, welcoming light and subtle ambient sounds.

On leaving the classes, users experience a wide range of strong emotions and feelings ranging from a calming, spiritual elation to a vibrant, physical rush of endorphins.

By setting up a small studio adjacent to the pod, regular, committed clients were photographed directly after taking a class, having left the highly transcendental environment. Each person's individual feelings were captured the moment they felt them, representing whatever emotion was most apparent to them.

Through careful selection of the hues within the Hotpod logo, a bright, vivid colour palette was chosen as the perfect backdrop for the customers to come to life in front of. The striking portraits were displayed publicly as a set, enticing new visitors to try the service.

Client: Hotpod Yoga

AD: Mathieu Cuvelier

Retouching: The Forge