For the launch of their most recent collection, Uniqlo collaborated with quintessentially English fashion label, Cabbages and Roses.

The concept, driven be Rosie Lee, was to replicate the contrast between the two brands, through composing a typical English countryside scene in a very controlled, studio environment.

To realise the creative brief I fused clean, apparent studio lighting with the whimsical, summer set, allowing the models to wander with wistful, pensive gazes.

Client: Uniqlo

Agency: Rosie Lee

AD: Helen Stergios / Bella Innes

CD: Mark Fleming

Production: Still Productions

Set Design: Sarah Parker

  • Uniqlo × Cabbages & Roses