For the launch of their most recent collection, Uniqlo collaborated with quintessentially English fashion label, Cabbages and Roses.
The concept, driven be Rosie Lee, was to replicate the contrast between the two brands, through composing a typical English countryside scene in a very controlled, studio environment.
To realise the creative brief I fused clean, apparent studio lighting with the whimsical, summer set, allowing the models to wander with wistful, pensive gazes.
Agency: Rosie Lee
AD: Helen Stergios / Bella Innes
CD: Mark Fleming
Production: Still Productions
Set Design: Sarah Parker